Marketing Expert

Using SEO To Optimize Your Web Site

I'm often asked by leading companies how much they should be spending on search engine optimization. As you can imagine, the answer to such a question depends on a variety of factors. An SEO budget could be based on the number of web properties under your... Read >

Budgeting for Trucking Businesses Should Be a Priority

The next topic that I would like to discuss with all of the owner operators out there is budgeting. With the economy being as tight as it has been the last couple years, many people have become a lot more aware of their expenses. Trucking is one business ... Read >

Be Sucessful With Your Own Trucking Business

As an operator of a successful commercial truck leasing business, I have seen my share of successes and failures. Those who succeed often take on certain characteristics that allow them to take their truck off the lot and quickly begin to generate a profi... Read >

How To Optimize Your Web Site For Bing

For anyone who is doing business on the web there is no doubt you've been hearing about Microsoft's latest search engine release called Bing. Bing promises a new user experience for those surfing the web. This is a pretty necessary rework of Microsoft's p... Read >

How To Run An Effective PPC Campaign

Using pay per click advertising is essential for any business looking to make money online. There are a number of factors that determine the success or failure of any AdWords campaigns. In this article, I cover many of the basics associated with effect... Read >

AdWords Domination Secrets Review - Is it Really Worth the Cost?

For the past four years, I've been working hard to give my Internet marketing colleagues complete reviews of Internet marketing products that I think could them reduce marketing costs and improve results. I do my best to provide everyone with detailed inf... Read >

Focus on SEO Before You Launch Your New Website

Are you launching a new website? There's no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic sear... Read >

Manage Your Online Reputation For Ultimate Success!

If you've ever Googled your name, you know how important managing your reputation online can be. Each day, thousands of individuals are searching online for information about others simply by searching on Google or other leading search engines. With infor... Read >

Marketing To Millennials

The Millennial Generation was born between 1977 and 1998 and is just beginning to enter the workforce. Members of this 75 million person group are being raised at the most child-centric time in our history and the impact to marketers is undeniable. In ... Read >

7 Ways to Improve the Stickiness of Your Website

Today more than ever, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever. Engagement doesn't end with an individual browser ... Read >

How To Monitor And Manage Search Engine Results

Keeping track of where your website ranks on Google for important keywords and keyword phrases can be a full time job. Although many tools exist for monitoring search engine position, properly evaluating SEO performance requires a disciplined approach. ... Read >

Developing An Affiliate Program For Your Website

One of the best ways to improve traffic to your website is with the help of targeted websites who earn money promoting other peoples products. One of the websites I work on generates more than 35% of its revenue from other sites selling their products an... Read >

Create a Resume That Rises To the Top

Today's job market is difficult. With fewer available jobs, getting the job you want can be a real challenge, even if you're qualified. One way to stand out from the crowd is with a well written resume that makes the selection process easy for hiring ma... Read >

Preparing Your Resume and Cover Letter: What They Forgot to Teach You in College

Congratulations! You have a college diploma in your hand that says you're ready to go out into the working world. You may have maintained a stellar GPA. You may have participated in groundbreaking scientific research. You may have written, produced, a... Read >

How to Make It After You've Lost Your Job

There are ways to minimize certain realities on your new resume, and make it an effective tool to get you past the door and to the interview. Losing your job can be a blessing in disguise and these tips will help you land that dream job. Use these point... Read >